Self-Healthcare
Know Yourself.
A visual invitation to look beyond appearance and pay attention to ourselves.
01 / Overview
More than what we see.
This public-service campaign encourages people to pay attention to their health, beyond physical appearance. It uses anatomical illustration to connect the familiar image of a face with what lies beneath the surface.
The visual approach creates a moment of curiosity and reflection, carried across posters, a booklet, and public-space applications.
Know Yourself
Turn attention inward, beyond appearance.
Anatomical portraiture
A familiar face, reconstructed through intricate illustration.
Print & public space
Posters, editorial layouts, and campaign applications.
02 / Concept
From a glance to a second thought.
The campaign’s communication sequence moves from visual surprise to a simple message, then into supporting printed material.
Attract attention
An unexpected anatomical portrait interrupts the familiar language of beauty imagery.
Invite reflection
“Know Yourself” shifts the message from outward appearance toward personal health awareness.
Extend the message
Posters and editorial materials carry the idea from a brief encounter into a longer read.
Communication concept · Intended sequence, not measured audience behavior.
03 / Visual language
Intricate imagery. A direct message.
Detailed monochrome drawings give the campaign its distinctive visual character. Red typography provides a focal point, while white space keeps the message legible.
04 / Applications
A message that travels.
The same visual language connects the campaign across different formats, from a poster seen in passing to a booklet held and read.
01A closer look
The booklet extends the campaign into a more considered reading experience.
02One message, three expressions
A consistent composition connects the three illustrations across the poster series.
03From image to information
Editorial spreads pair expressive imagery with a clear hierarchy of text.
04In everyday spaces
Public-space applications bring the message into the rhythm of daily life.
