COVID-19 Healthcare Workers
Supporting the people
behind the heroes.
A campaign for connection, shared stories, and public appreciation.
01 / Overview
Care goes both ways.
Healthcare workers were celebrated as heroes during the pandemic, yet their own pressures and emotional needs were often less visible.
I wanted to understand their experiences and explore how visual communication could create space for conversation, recognition, and support.
The audience
Healthcare workers looking for a way to share their experiences, express emotions, and connect with others.
The challenge
Demanding work and limited personal time leave fewer opportunities to stay connected with friends, family, and the public.
The intention
Create accessible channels for shared stories and public appreciation, bringing healthcare workers and their communities closer together.
02 / Research
From listening to a clear direction.
A four-stage process connects the initial research with the final campaign. Explore each stage below.
- 01
Discover
Explore the experiences and pressures of healthcare workers.
Explore stage ↗ - 02
Define
Identify needs through personas, empathy mapping, and SWOT analysis.
Explore stage ↗ - 03
Develop
Connect shared stories with a supportive visual language.
Explore stage ↗ - 04
Deliver
Translate the concept into digital and printed applications.
Explore stage ↗
Understanding the context
A qualitative SWOT analysis summarizes the project’s research perspective.
Internal / Positive
Strengths
- Professional expertise and valuable frontline experience
- Public respect and a strong sense of purpose
Internal / Challenging
Weaknesses
- Limited personal time, rest, and opportunities to communicate
- Pressure, anxiety, and concern for family
External / Positive
Opportunities
- Connections with other professionals and new knowledge
- Opportunities for learning and professional development
External / Challenging
Threats
- Exposure to the virus and sustained work pressure
- Long hours and isolation affecting personal relationships
03 / Concept
Make room for connection.
Two complementary channels give personal stories a place to be shared, and public appreciation a way to reach the people behind them.
01 / Shared conversation
Topic-based Zoom rooms
A proposed space for healthcare workers to chat, share stories, and connect through themed conversations and creative activities.
02 / Public appreciation
A social storytelling channel
Stories and positive news bring healthcare workers’ experiences to a wider audience. Messages of goodwill create a channel for public support and interaction.
A network of support
Proposed channels connecting colleagues, healthcare workers, and the public.
Colleagues
Topic-based conversations
Memorial book
Healthcare workers
Personal reflection
Writing cards
The public
Social media
Newspapers and posters
Building the visual language
Inspiration, typography, symbols, and expressive characters shape the campaign.
04 / Applications
Stories shared. Support made visible.
The campaign moves between online conversations, personal writing, editorial design, and public spaces.
From personal stories to public spaces
Print and environmental applications extend the message beyond the screen.
